These can be used to profile and segment your site visitors, and examine their reasons for visiting, how they get there, what they think of it and of you, your brand or proposition.
Research
Web visitor surveys can either be undertaken on a standalone basis, or as part of a broader project also involving qualitative research techniques such as individual depth interviews. This will depend on such factors as the existing level of knowledge and the depth of information required, as well as budget and time considerations.
With such surveys we can advise on sample sizes and segments, as well as designing the questionnaire. We typically provide the research results in the form of a report, with charts and tables, as well as a presentation if required.
Recruitment
Respondents can be invited to take part in various ways, such as a banner or pop-up invitation, both of which can be programmed to appear only on particular pages or to certain people (based on their browsing behaviour).Typically this box will appear when people start browsing the site, but the questionnaire itself will only appear after they have finished browsing.
Alternatively, if clients have databases of registered users they can be invited by email immediately following a visit to your site, and a similar approach can be taken with recipients of your e-marketing if they click through to your site.
Method
When respondents click on the invitation to take part in a visitor survey they are then automatically taken to our online survey software platform, and when they have completed the questionnaire are returned to your site. We monitor results continuously and when the required sample size has been achieved we will let you know so that the invitation box can be removed at the earliest opportunity.
To find out more please contact Richard Clark on 01635 371100 or at richardclark@internetmr.com
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