Product concept survey

This was a survey involving 130 images of products, split into 27 categories (with different numbers of products in each), with each respondent having to see a random selection of 6 products across those categories which they state they purchase. A complex survey in terms of routing.

Customer satisfaction survey

A survey for which respondent email invitations are not available, so instead we are sending paper invitations using names and postal addresses, and including the survey website address and a unique password for each respondent. We are about to test the same approach with SMS messages, and this approach can also be used with, for example, a unique ID for individual stores for retail research.

Supermarket survey

This leading supermarket has recently launched a new website and catalogue, and wanted feedback from three separate customer segments. For two segments they provided respondent databases, while for the third the sample was drawn from a panel. We conducted this as one overall survey, monitoring sample size across each segment, and also using the survey as a recruitment vehicle for follow up focus groups. The questionnaire included visual stimulus material from the catalogue.

Garage survey

A nationwide chain of garages wanted to conduct a survey about awareness, attitudes and usage of its garages compared to those of its competitors. The sample had to be recruited from a panel, had to meet certain criteria about car ownership and choice of provider for servicing, and had to live within a certain drive-time from each location of the client's garage locations.